Industry Works 2 made its start in 2002 by husband and wife team Brad and Leslie Kellner-Taylor working with talented recording artists, actors, authors, sports figures, fashion, restaurants, real estate, entertainment industry celebrities/personalities and major events. The Industry Works 2 staff’s unique talents shine a light on their clients’ stories, bringing their best face to the widest audience possible. The thorough, outside-the-box nature of Industry Works 2’s campaigns and tenacious drive of their publicists have brought their clients to a new level in their career. Not only have they had PR success but also in the social media world with a department that focuses solely in that realm to work hand in hand with the PR efforts. In 2008, Industry Works 2 opened a London, England arm that also focuses on getting the appropriate client’s exposure across the pond.
The goal for Industry Works 2 with all their clients is to craft an approach that brings a cohesive vision to who that client is and what they bring to the general public. Beyond the initial branding, they cast a wide net and reach out to a broad range of media (i.e. magazines, newspapers, syndicated radio and TV) to engage them and ensure that they perceive their clients as viable within their market.
Brad Taylor started his career at the Doc Marten Headquarters in London, England in their pop culture division. He worked alongside their culture staff that covered fashion, music and culture. Honing the skill of crossing over music and fashion from the UK to the US and vice versa got Brad on his way to a what he would later learn to be his strength to never take no for an answer. From London, Taylor made the mighty jump to Nashville, TN where he worked at labels from Word/Myrrh Records to their children’s division Everland Entertainment where he sharpened his skills crossing over Christian music to the mainstream. With working artists from Amy Grant, Sandi Patty, Point of Grace, Michael W. Smith, The Winans, and a whole host of others he took the wealth of knowledge there and became a top position at Gaylord Digital’s Music Force. The digital arm of Gaylord Entertainment was the forefront of the digital age by being the first company to have a partnership with YAHOO! bringing artists alive in a digital format in chat room sessions to being the first online retail for online music. He was a head of promotions for 17 labels and launched projects from artists such as Mary Mary, Plus One, Chris Rice, Kirk Franklin, Michael W. Smith, The Dixie Chicks and others. After a strong stead at Gaylord Digital he then moved onto Universal South Records and worked with artists like Allison Moorer, Bearing Strait, Joe Nichols, Pat Green and others.
Leslie Kellner-Taylor began her career working for Geffen Records and MCA Records in New York, NY. There she worked in the publicity department with varied artists such as Mary J. Blige, B.B. King and Sammy Hagar. She spent many years working with Mercury Records and Island Def Jam Music Group where she was the acting publicist for artists such as Elton John, Elvis Costello, Kiss, Def Leppard, Melissa Etheridge, Bon Jovi, Jay-Z and more. Prior to opening Industry Works 2, she worked at MCA Records in Nashville with artists such as Lee Ann Womack, Trisha Yearwood, Vince Gill & the Earl Scruggs And Friends project (Don Henley, Elton John, Steve Martin, Sting & others.) As acting Chief Operating Officer of Industry Works 2, she not only handles the PR for various niche projects, but she brings her experience and oversees the work of her PR staff.